GUTS stands for Guaranteed Unique Ticketing System, but it also serves as an invitation and a challenge for people to get involved with our system; because we want artists, venues and managements to show some GUTS and start protecting their fans with our smart tickets.
At every concert, festival or performance it can happen: Evil people (or companies) step in and buy a load of tickets with a few mouse clicks, to sell them for a huge profit. And the real bad guys also sell copied tickets. It's a huge problem, and we can stop it!
We make sure that it is not possible for tickets to leave the GUTS ecosystem. However, they can easily be put up for sale, should the attendee suddenly be unable to attend. The ticket is then simply put back up back for sale (for the exact same purchase price) through the initial point of sale.
This eliminates any form of a secondary market and protects buyers and sellers at all times. And that, is our mission!